Gigil is a filipino word from the language of tagalog. It is the uncontrollable urge to pinch or squeeze someone. Do you know that feeling you get when you see an incredibly cute baby?! You grit your teeth and let out a squeal and you have this desire to pinch their cheeks...? THAT is gigil! That is how I feel when I am shopping and find products at an awesome price, or products to fully complete my outfit! That is the feeling I hope Gigil Boutique brings out in you!